Social Media Marketing

We support our data, design, and copywriting knowledge to create ads that engage customers, boost brand visibility, and maximise your marketing potential

SOCIAL MEDIA ADVERTISING

We have an expert team that works on building, monitoring, and optimising creative social campaigns across all the major social networks. Easy targeting options make social media one of the best option for paid marketing.

A lot changes in social media, and fast. Algorithms update, users switch platforms, and new features emerge, making it tough to reach people and build a loyal following.

But it’s a social world, and businesses must keep pace. And when branding, content, and strategic distribution across the right channels work together, social becomes an engine for incredible growth.

Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Read More

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Read More

Best Social Media Marketing Tips

Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.

  • Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
  • Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.

Read More

Different types social media marketing

Facebook Advertising

Facebook is THE universal social media network. With more than 2 billion monthly users, Facebook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.

Instagram Advertising

While Facebook’s mind-boggling user numbers make it the undisputed king of social media, the company’s hottest acquisition is beginning to look like the king of social advertising. Instagram now boasts more than 500 million monthly active users and commands one of the highest audience engagement rates in social media, 58% higher than Facebook and 2000% higher than Twitter.

LinkedIn Advertising

LinkedIn is another unique social platform that revolves primarily around the B2B market. LinkedIn has an estimated 227 million monthly active users, evenly split between male and female users. 61% of users fall into the 30-64 age range bracket.

Twitter Advertising

Twitter has revolutionized breaking news and provided unparalleled access for users to connect with both niche and mainstream influencers. With 328 million monthly active users, it remains one of the most popular social media platforms.

Pinterest Advertising

Pinterest is unique. It’s visual, like Instagram, but unlike Intagram, it is highly targeted toward women with an 81% female user base. With 175 million monthly users, it’s also an incredibly active platforms.

Snapchat Advertising

Snapchat is one of the newer platforms to emerge on the scene as a competitive force with 301 million monthly active users. While it remains to be seen if the company will succumb to Instagram’s social video push, as of now, it’s a viable advertising platform with a highly active user base.

interested in social media marketing

then you are in the right place