MARKETING STRATEGY

Find out Global Marketing Strategy

Effective strategic partner

Marketing strategy is teamwork. It requires both insights and expertise. A strong marketing strategy partner takes you through a practical approach. Irrelevant strategies that doesn't relate to your brand or customers leads to lacklustre results. The right strategy is built on the motivations, behaviour, and decisions of the customers. Knowing when to modify your strategy is also essential. Your agency should evolve its marketing strategy based on data to use the full potential of time and resources.

Data Gathering and analysis

Data is at the core of every marketing strategy. We try to harvest data from every available source- brand data, previous analytics, competitor research, customer feedback, surveys and more. We learn about audience behaviour, identify challenges and create ideas accordingly.

The challenge of meeting audience expectations

The audience is almost flooded with marketing messages every day. It’s harder than ever to be noticed above the flood. Every brand in the market must focus on building and retaining a loyal audience even if they are keen on conversion rate. To build such a brand, you need a story and a strategy to carry that story. With our digital experience, analytics expertise, and creative talent, we create marketing strategies that deliver exceptional results. We blend the art and science of strategy to produce a powerful story for your brand marketing.

Strategy Development

Data is essential, but the real challenge is identifying opportunities and generating insights. Identifying inventive ways to build, engage, and convert your key audiences. Your strategy is refined into a presentation that diagnoses the hurdles your brand is facing, sets out the insights supporting our solution, and provides an approach.

Strategy Development

Data is essential, but the real challenge is identifying opportunities and generating insights. Identifying inventive ways to build, engage, and convert your key audiences. Your strategy is refined into a presentation that diagnoses the hurdles your brand is facing, sets out the insights supporting our solution, and provides an approach.

Evaluation and Optimisation

Strategies are never a one-step formula. Digital marketing is iterative; therefore, the strategy should keep evolving. We aim to revisit marketing strategies periodically to consider new data, assess the market changes and refine the strategy accordingly.

Frequently asked questions

Profitable marketing for small businesses involves identifying gaps in the market not covered by mass providers. You must identify a need that can be met profitably, in reasonable volume, where price is not the main criterion for purchase.

  1. Research the competition.
  2. Match customer needs with what you can realistically supply.
  3. Run tests and trials before you fully commit.
  4. Cost and budget your plans to meet your objectives.

Assuming that your business is already up and running, look ahead, say two to three years, and decide how much revenue you will need to generate the profitability you require.

Next, ask yourself if you will achieve those results if your business carries on as it is today, using your current business plan. If the answer is yes, then you might not need to do much more than maintain your course. If the answer is no, then you need a new marketing strategy geared to meeting your objectives.

Start by reviewing your business performance to establish where you are stronger or weaker than your competitors. Also consider what external factors could impact on your business or on your relationship with customers. These factors could be threats or opportunities. The prime objective of marketing is to make sure your resources are focused on only the best, most accessible business opportunities.

Your strategy is the route map that defines how you will achieve your marketing objectives. Broadly, there are four marketing objectives for most businesses.

  1. Increase penetration into existing markets with existing products or services.
  2. Develop new markets for existing products or services.
  3. Innovate by developing new products or services.
  4. Diversify into new markets with new products or services.

Most small businesses do not have the resources to attempt all these objectives at once. You will do better to focus on just one or two of them.

The most appropriate strategy will only emerge as you review your marketing journey. This can be based on three questions: Where are we now? Where do we want to be? What strategy will get us there?

You need to draw up a profile of the needs of your target customers and then decide how best to reach them. A SWOT analysis may help. You should be aiming to pinpoint five major elements.

  1. A target list, broken down into segments.
  2. What your target customers need (think benefits, not features).
  3. Prices, maybe using differential pricing for different segments.
  4. How to reach your customers (website, email, text marketing, social media, advertising    leaflet drops, direc social mediaadvt mail and telesales).
  5. The offer (innovative edge, rarity value, more benefits than the competition).

Committing your plans to paper is the best way to turn your ideas into reality.

  1. A written plan makes it easier for managers to understand where the company is going and the part they have to play.
  2. A written marketing plan can also be invaluable in making the case for a bank loan, or attracting investment.
  3. A written plan provides a quantifiable basis for measurement and review at the end of the exercise.

A marketing plan will usually include:

  • a brief mission statement about the purpose of the business
  • a summary of the previous year’s performance
  • financial objectives for three-year and next-year periods
  • market overview
  • key factors identified in SWOT analysis
  • marketing objectives and strategy
  • underlying assumptions about marketing objectives
  • forecasts and budgets
  • detailed programmes for the next year (who does what, when?)

The degree of formality needed will depend on the size and complexity of the business. Small companies can cover what they need on just a few sheets of paper.

You should make some kind of regular check on progress every month. As long as the signs are good then a more in-depth review can take place bi-annually. However, always analyse the result of specific campaigns as they happen and, if necessary, adjust your plan accordingly.

Plan two or three years ahead in broad outline, but plot the next year in more detail. Try to stick to your plan but be prepared to be flexible if circumstances change.

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Our clients say

There way of marketing is totally different. Really like the way of there marketing
Hilary Leigh
Developer
i have tried many different marketing strategy .But they are best i would say
Hall Read
Designer
being a designer i have design many websites but without a marketing strategy i was struggling to do business
Quintin Angus
Designer
I use to write many content and i use to do blogging as well but didn't get any success after trying there strategy i started to earn
Jillie Tempest
Content Writter