Brand Collateral is the collection of materials and media used to create awareness of and promote your business. It provides a valuable and crucial support to the sales and marketing of the products and services offered by the brand.
Various Types of Brand Collaterals
The business cards hold a very important place in the list of Brand Collaterals as they are the first item of tangible brand collaterals that get exchanged during the meetings with the various investors, vendors, and outside parties. Right from the top management to the executives of the company, all have their respective business cards showcasing the brand name, logo, address, call to action, title, and designation.
Stationary items such as letterheads, envelopes, business dairies, notepads, pens, and other related items carry the brand logo, mascot, and tagline and are designed as per the finalized design theme of the brand keeping the creative aesthetics in mind. The paper quality used for the printing of letterheads and envelops is also selected as per the design elements and the nature and scale of the brand.
Corporate brochure holds a significant place in the list of Brand Collaterals as it dedicatedly showcases the brand’s journey right from its inception, profile of the promoters and the key members of the management, mission statement, vision statement, core brand values, objectives, fundamentals, and the details of past, current, and upcoming products and services offered by the company.
Importance of Brand Collaterals
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