Brand Collateral

Brand Collateral is the collection of materials and media used to create awareness of and promote your business. It provides a valuable and crucial support to the sales and marketing of the products and services offered by the brand.

Various Types of Brand Collaterals

Business Cards

The business cards hold a very important place in the list of Brand Collaterals as they are the first item of tangible brand collaterals that get exchanged during the meetings with the various investors, vendors, and outside parties. Right from the top management to the executives of the company, all have their respective business cards showcasing the brand name, logo, address, call to action, title, and designation.

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Stationary Items

Stationary items such as letterheads, envelopes, business dairies, notepads, pens, and other related items carry the brand logo, mascot, and tagline and are designed as per the finalized design theme of the brand keeping the creative aesthetics in mind. The paper quality used for the printing of letterheads and envelops is also selected as per the design elements and the nature and scale of the brand.

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Corporate Brochure

Corporate brochure holds a significant place in the list of Brand Collaterals as it dedicatedly showcases the brand’s journey right from its inception, profile of the promoters and the key members of the management, mission statement, vision statement, core brand values, objectives, fundamentals, and the details of past, current, and upcoming products and services offered by the company.

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Importance of Brand Collaterals

Provides information to customers

During the point of sale and purchase, it is very important for the sales staff of the company to present something in a tangible form to the customers that highlight the company details, brand values, and the specific details of the products and services offered in the form of pictures and content.

Showcases Brand Nature and Values

The creative and design elements used in the planning, designing, and executing the Brand Collaterals talks a lot about the nature of the brand and its values giving it a competitive advantage in the market. Many a time, the customers judge the brand on the basis of the creative elements, print quality, and design aesthetics used in the various collaterals ranging from brochures, print advertisements, standees, and hoardings.

Conceptualizing

After having the content ready, our designers design several layouts to represent the content in an effective way.

Promotional Tools

The Brand Collaterals are used as the promotional tools and items by the sales staff during the point of sale and purchase at the various events, trade shows, sponsored events, and exhibitions showcasing the brand profile, core values, USP’s and the offerings of products and services.

Shows the Nature and Value of a Brand

The creative and design elements used in the planning, design and execution of brand collaterals have a lot to say about the nature of the brand and its values ​​that give it an edge over market competition. Often times, customers judge brands based on the creative elements, print quality, and design aesthetics used in the media. Like brochures and other print advertisements.

Changes & Final Output

The design is then sent to you to check & approve. We work on possible iterations and deliver the final collateral to you.

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